handmadesellerguides.com

Updated September 2026 · For people selling handmade goods online and at craft fairs

Running a handmade shop, from hobby to business

What does a handmade seller actually have to set up, and when?

What this site covers, and the answer most sites skip

Most people selling what they make do not need an LLC on day one, and this site says so plainly, then tells you which events change that answer.

The usual advice runs the other way. Search for how to start a handmade shop and nearly every result opens with forming an entity. That skips the part where the IRS already treats you as a sole proprietor the moment you sell with a profit motive, and where a state like California bills an LLC a flat annual tax whether or not the shop sold anything.

Start with whether you need an LLC yet if that is the question that brought you here. If you are not sure your selling counts as a business at all, read the hobby-or-business test first.

The tax pages, in the order the questions arrive

Tax questions show up in a predictable sequence: a form arrives, a bill follows, and then the quarterly payments start.

The first thing most sellers notice is a Form 1099-K, so the 1099-K page explains the current reporting threshold and what the form does and does not mean. Profit from the shop then carries self-employment tax on top of income tax, which is why the quarterly estimated tax guide walks through the payments step by step.

Sales tax is a separate system run by the states. The marketplace facilitator page covers when the marketplace collects it for you and when a craft fair or your own website puts the job back on you.

Getting registered and set up

Setup is a short list for a sole proprietor and a longer one for an LLC, and both lists have an order.

The registration guide covers the seller's permit, the fictitious business name and the local business license, using California as the worked example. The business setup guide is the long version: every step from the first sale to the point where an entity starts to make sense.

When you do reach that point, the entity comparison sets sole proprietorship, the LLC and the S corporation election side by side. The formation-services comparison lists what each service publishes about its own prices, next to the file-it-yourself route.

What it costs, and what can go wrong with the product

The real costs of a small shop are mostly recurring, and the recurring ones are where an early LLC hurts.

The cost breakdown separates one-time fees from annual ones. The California LLC tax page covers the annual tax, the fee tiers above it and the statement of information.

The product itself carries its own rules. The insurance page covers what an LLC does not protect you from. Children's products and cosmetics covers the testing and labeling rules that catch toy makers and soap makers off guard.

Do you need an LLC yet?

Getting set up

Money and tax

Costs and product risk

Questions

Is this site only for people who sell on Etsy?

No. The rules here follow the kind of selling you do, not the platform. They apply to any online marketplace, your own website, and in-person sales at markets and craft fairs. Etsy is named only because it is where many handmade sellers start.

Why does this site keep using California as the example?

State rules differ, and a worked example is more useful than a vague summary. California publishes its fees and statutes clearly, and its flat annual LLC tax makes the cost of forming too early easy to see. Check your own state's agencies for its figures.

Does this site recommend a formation service?

It lists several on one page, each by the use case its own published offer fits, with the prices those services publish and the file-it-yourself route beside them. It does not score or rank them, and it tells you when you may not need one at all.

Is anything here tax or legal advice for my situation?

No. Every figure is taken from the agency or vendor that publishes it, with the source and date shown. How those rules apply to your shop is a question for a tax professional or attorney who knows your numbers.